OpenAP Is Giving Its Marketplace a Measurement Boost

Partnership with iSpot.TV brings cross-platform data to advanced TV

OpenAP is building out the marketplace it launched last October. Getty Images, OpenAP, iSpot

OpenAP, the largest advanced television advertising platform in the U.S., is building out its cross-platform measurement offerings just as streaming is set to take off.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.