NYIAX and Iponweb are teaming up to help advertisers and publishers with trading on an upfront basis using programmatic ad delivery, a development the ad-tech companies claim will upend media trading.
The duo is promising “upfronts everyday” through the partnership, which will use NYIAX’s marketplace to facilitate buying agreements between advertisers and publishers, then use Iponweb’s MediaGrid Technology to provide programmatic delivery against those guarantees.
Both companies claim the rollout will contain features that will amount to a more streamlined supply path and will lead to both increased purchase controls for buyers as well as help maintain higher CPMs for media owners.
This includes a feature that will let advertisers use Deal ID to identify appropriate inventory, better frequency cap, plus utilize their existing demand-side platform and prebid.js
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