Social Pro Daily

Nike’s Jordan Brand Is Using a Facebook Messenger Bot to Deliver Content

Fare is divided into three categories: shop, Air.Jordan and watch

Going one-on-one with the Jordan Brand Messenger botNike
By David Cohen

October 12, 2018

Nike teamed up with conversational artificial intelligence platform Snaps on a Facebook Messenger bot for its Jordan Brand that it hopes will jump out of the gym among the sneakerhead community.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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