Nielsen Study Commissioned by TikTok Examines Community, Authenticity, Positivity

Three-quarters of respondents said they can express themselves openly

TikTok users feel energized, motivated, confident and entertained when spending time on TikTok Chaay_Tee/iStock

TikTok feels good about the results of a U.S. study it commissioned from Nielsen, which found that TikTok makes TikTok users feel good.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.