The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk’s offering.
Unified ID 2.0 is The Trade Desk’s follow up to its original Unified ID, which served as an alternative ad targeting solution to the walled gardens of Google and Facebook.
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