Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The ad-tech platform announced similar deals with Criteo and LiveRamp last week

The Trade Desk's Unified ID 2.0 is an open-source sign-on solution that aims to replace cookies. The Trade Desk/Unified ID, Nielsen

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk’s offering.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.