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Whether we notice it or not, there’s a reason why we shop the way we do and favor certain types of products over others. For example, you might be drawn toward brands that use clean lines in their advertising, but don’t understand why that is. Ad-tech company Neuro-Insight has the tools to help you understand your buying patterns thanks to its method of studying the subconscious to predict consumer behaviors.
Although research says 90% of our decision making lives within our subconscious, many of today’s product and marketing decisions are being based on self-reported data. Neuro-Insight’s solution is to help brands understand how a consumer’s subconscious impacts their decisions, which allows the brand to be predictive and diagnostic. Based on the results, the ad-tech company optimizes creative for its clients based on five categories: long-term memory, engagement, emotional intensity, approach/withdrawal and attention.
On this episode of Young Influentials, Pranav Yadav, CEO of Neuro-Insight, Americas and Europe, joins Adweek digital editor and host Colin Daniels to discuss the nuances behind some of our subconscious decisions as it relates to brands, how Neuro-Insight is helping companies and major CPG brands like Coca-Cola and some of our favorite ads from the past.
Stream the new episode below, or listen and subscribe on Apple Podcasts, Spotify, Stitcher or iHeartRadio.
