Ad Tech

NBCU's Latest Tool Lets Advertisers Target Viewers Across Its Entire Streaming Audience

Peacock audience extension aims to add simplicity to the fractured CTV landscape

NBCU's Latest Tool Lets Advertisers Target Viewers Across Its Entire Streaming Audience — 'What’s most exciting about this tool is the potential to span across channels,' said Ashley Karim-Kincey, VP of media at creative agency Dagger.NBCUniversal

By Catherine Perloff

March 17, 2022

CTV may be the biggest growth area in digital advertising right now, but it’s also one of the most fragmented.

Catherine Perloff

Catherine is Adweek's platforms reporter.

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