CTV may be the biggest growth area in digital advertising right now, but it’s also one of the most fragmented.
A marketer buying NBCUniversal inventory might want to target women between the ages of 18 and 34 who are currently looking to buy a car. But this lucrative audience is watching across a multitude of streaming properties, including NBCU’s Peacock, and competitors Hulu and YouTube.
NBCU is introducing Peacock Audience Extension to solve this problem, which will allow advertisers to target NBCU’s audiences across all streaming properties, some 182 million viewers per month—per the company.
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