Ad Tech

NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics

Another Comcast step to unifying video offerings and linear TV

nbcu
NBCUniversal and FreeWheel are both owned by Comcast.NBCUniversal, Getty Images
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By Andrew Blustein

December 2, 2020

NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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