NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.
Building on a pilot partnership that started in the beginning of 2019, FreeWheel is now the lead ad decisioning technology across all of NBCU’s inventory through its new AutoScheduler tool, which analyzes ad breaks and dynamically replaces ads, helping marketers make addressable TV buys.
Earlier this year, NBCU introduced One Platform, a single place to sell its inventory across screens.
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