Ad Tech

NBCUniversal Forms Deeper Partnership With FreeWheel for Digital-Like Tactics

Another Comcast step to unifying video offerings and linear TV

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NBCUniversal and FreeWheel are both owned by Comcast.NBCUniversal, Getty Images
Headshot of Andrew Blustein
By Andrew Blustein

December 2, 2020

NBCUniversal is taking another step in unifying the way it sells its linear and digital inventory through a deeper technical integration with its sister company FreeWheel.

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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