NBCU Expands Addressable Offerings Through Charter Partnership

When "Mars attacks," even frenemies get together

NBCU's addressable footprint is now at 45 million U.S. households Basak Gurbuz Derman/Getty Images, NBCUniversal, Charter Communications

NBCUniversal is expanding its addressable ad offerings in a partnership with Charter’s Spectrum as both companies look to protect against the rise of streaming.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.