One of Britain’s biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help of the digital marketing group Incubeta which will deliver programmatic display and social media services.
Incubeta has been working with the retailer since 2019 to promote M&S Clothing, Home and Food through paid search in the U.K. before then having its remit expanded to deliver social and display advertising across 34 international markets.
The latest remit expansion to handle display and social media in the U.K.
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