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Mobile monetization platform MoPub will begin leveraging audience insights from the interest-based targeting capabilities of parent company Twitter with its introduction of curated inventory solution Twitter Audience Index.
Director of global demand Jonathan Cooke and senior product marketing manager Phyllis Huang said in a blog post Monday that Twitter Audience Index will enable MoPub to create inventory packages with applications that correspond to those interests by matching them to in-app signals it gleans from the MoPub exchange.
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