MoPub, App Annie Partner to Help Marketers Target Apps Based on Trends

The Twitter-owned mobile monetization platform rolled out new inventory packages

MoPub kicked off a pilot with App Annie last November MoPub

Last November, Twitter’s MoPub mobile monetization platform kicked off a pilot with mobile data and analytics company App Annie, which gave marketers access to new inventory packages that allowed them to target popular applications on iOS and Android as ranked by App Annie (for instance, the top-downloaded apps worldwide or the top-downloaded games in the U.S.).