Two mobile advertising firms are locked in a dispute, with Location Sciences alleging that Blis Global sold manipulated data to marketers.
Data verification company Location Sciences claims that location tracking firm Blis manipulated data submitted to its verification platform, which was used in ad campaigns for brands including supermarket chain Aldi and Unilever, in order to enhance its own standing with advertisers.
Blis denies these allegations and has threatened legal action citing defamation after Location Sciences presented its claims of data manipulation to media agencies including Mindshare and Universal McCann.
Mark Slade, CEO of Location Sciences, which trades publicly on the London Stock Exchange, said in a letter to shareholders on Monday that it’s unacceptable for partners to alter data they pass through the company’s platform.
“The
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