Meta: Underreporting of iOS Web Conversions Down to 8% From 15% Last September

A bug resolved last week temporarily affected numbers for some web and app campaigns

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Meta revealed last September that it had been underreporting iOS web conversions by approximately 15% due to the privacy changes Apple implemented in its operating system. Director of product marketing, ads Goksu Nebol-Perlman said in a blog post Monday that the company roughly halved its underreporting, to about 8%.

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