Meta will remove several detailed targeting options Jan. 19, 2022, related to topics that people may perceive as sensitive.
Vice president of product marketing, ads Graham Mudd explained in a blog post Tuesday that the options being removed reference causes, organizations or public figures that relate to health, race/ethnicity, political affiliation, religion or sexual orientation, sharing the following examples:
- Health causes: lung cancer awareness, World Diabetes Day, chemotherapy
- Sexual orientation: same-sex marriage, LGBT culture
- Religious practices and groups: Catholic church, Jewish holidays
- Political beliefs, social issues, causes, organizations and figures
Mudd stressed that the interest targeting options being removed are not based on people’s physical characteristics or personal attributes, but on factors such as people’s interactions with content on Meta’s platform surfaces.