Meta to Combine Ad Topics, Interest Categories Into Single Ad Topics Control April 11

When someone chooses to 'see less' of any ad topic, they will be removed from its interest targeting options

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Meta will consolidate its Ad Topics and Interest Categories controls into a single Ad Topics control starting April 11.

The company said the updated Ad Topics control will cover a more extensive set of ad topics and be accessible on both Facebook and Instagram.

People will be able to use a single control to set their preferences across ad topics reflecting interest targeting categories that advertisers may use to reach them and the content they may see in ads on the platforms.

Users can now set those preferences across a more extensive set of ad topics—including gambling and weight loss, which were initially discussed last November—and when they choose to “see less” of any ad topic, they will be removed from its interest targeting options and the company will take steps to filter out ads related to those topics.


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