Meta Settles $90 Million in a Decade-Old User Tracking Lawsuit, Will be Asked to Delete Data

A small settlement for Meta, a giant leap for ad tech

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Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform.

If approved by the court, it would be among the 10 biggest data-privacy class-action settlements.

The outcome would require Facebook to delete all the data it has collected inappropriately, a potential cause of concern for the company.

Although data becomes redundant pretty quickly in the ad world, “for any lawsuit in the ad tech space, requiring a party to delete data is a pretty significant step,” said Gary Kibel, a privacy and data security lawyer of Davis and Gilbert.

“Data

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