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An effort to undertake and release independent, third-party assessments of Facebook’s brand safety and suitability solutions that began in August 2020 was recognized Tuesday, as the Media Rating Council granted accreditation for content-level brand safety on Facebook.
The MRC accreditation covers Meta’s content-level brand safety and suitability controls, content monetization policies and partner monetization policies applied to Instant Articles—which will no longer be supported as of mid-April 2023—and in-stream video, on desktop, mobile in-application and mobile web.