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The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta’s platforms now has the Performance 5.
Meta introduced its Performance 5 framework for SMBs advertising on its platform, a set of five new data-proven tactics to improve performance, as well as a hub with detailed information on each of the five tactics.
The Performance 5 is made up of:
- Conversions API (application-programming interface): The conversions API gives advertisers a clearer picture of their conversions by creating a direct, more reliable connection between Meta ads and web events—such as website purchases or add to cart—from their server, website platform or customer-relationship-management platform.
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