Meta Introduces SMB Advertisers to the Performance 5

The company unveiled a hub with detailed information on each of the tactics for performance improvement

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The world of music had The Jackson 5, and the world of small and midsized business advertisers on Meta’s platforms now has the Performance 5.

Meta introduced its Performance 5 framework for SMBs advertising on its platform, a set of five new data-proven tactics to improve performance, as well as a hub with detailed information on each of the five tactics.

The Performance 5 is made up of:

  • Conversions API (application-programming interface): The conversions API gives advertisers a clearer picture of their conversions by creating a direct, more reliable connection between Meta ads and web events—such as website purchases or add to cart—from their server, website platform or customer-relationship-management platform.


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