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Meta Audience Network introduced a new ad format Wednesday, rewarded interstitial ads.
The mobile monetization platform said in a blog post that rewarded interstitial ads are a new, user-friendly, skippable format that lets game developers reward players in-game for completing actions such as video views, encouraging longer sessions.
The ads are placed at gameplay moments when rewarding players is appropriate, and players can choose to opt out after five seconds, but they will only receive in-game rewards, such as coins or extra lives, for viewing the full video.
Meta Audience Network said in its blog post that rewarded interstitial ads enable game developers to:
- Improve user experience: Players are not interrupted during application events, leading to higher retention.
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