Messenger From Facebook Features to Be Integrated Into Instagram Direct

People send over 100 billion messages daily via the social network’s family of apps

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

The plans Facebook CEO Mark Zuckerberg initially revealed in January 2019 to integrate the messaging services of Instagram, Messenger From Facebook and WhatsApp took a significant step forward with the company’s move Wednesday to add some of Messenger’s top features to Instagram Direct.

The social network confirmed in August that it was testing the integration, with a spokesperson saying at the time, “A small set of people were able to update to a new test experience for Instagram messaging.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in