Business has been brisk over the past year for the ad-tech sector’s dealmakers, with the number of mergers and acquisitions now firmly in the double digits.
Earlier this week, it was Mediaocean’s turn to be acquired, with private equity outfits CVC and TA agreeing to purchase its wares from Vista Equity Partners for an undisclosed sum.
Mediaocean, a company that has historically been labeled as a billing provider in the advertising world, has set about transforming itself in recent years, with its new ownership expected to fund further expansion.
The deal, which is widely speculated to have been north of $1.5
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