Today, Mediaocean announced the rollout of a new partnership that it hopes will cut out some of the headaches that come with buying television programmatically.
The ad-based software company will team with the sell-side org Operative to cut down on the time that brands and agencies looking spend on buying their digital TV inventory. According to Mediaocean CEO Bill Wise, the integration will automate much of the hassle that comes with those on the buy-side spend negotiating RFPs and processing IOs, saving media buyers, publisher operations and sales teams nearly half the time on average executing their buys.
“People
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