Ad-tech companies have had a tough time in the past year, as funding started to dry up amid the double punch of increasing data regulations and coming changes to third-party ad tracking cookies.
Now, the added weight of how the coronavirus has cut through the advertising landscape has poured gasoline on the ad-tech industry’s already raging fire. MediaMath is the most recent company to take protective measures.
MediaMath, arguably the second biggest pure-play demand-side platform, has confirmed layoffs, furloughs and cost-saving measures totaling approximately 8% of a MediaMath’s estimated 600-plus headcount.
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