Ad Tech

'Client Demand' Leads MediaMath to Integrate With LiveRamp

The companies set aside earlier differences on how best to target users across devices

MediaMath, LiveRamp logos inside black circle surrounded by silhouettes of people
Both companies were founding members of the Advertising ID Consortium. Getty Images
Headshot of Ronan Shields
By Ronan Shields

November 5, 2019

Setting aside their differences of two years ago, LiveRamp and MediaMath today announced a tie-up that will see the former’s IdentityLink (IDL) integrated with the latter’s demand-side platform.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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