S4 Capital, Martin Sorrell’s self-described new age/era digital advertising and marketing services company, announced Tuesday morning that it has entered into an agreement to acquire programmatic solutions provider MightyHive for $150 million.
Victor Knaap, partner and CEO of MediaMonks—the production company S4 bought for $350 million in July—and Wesley ter Haar, co-founder and chief operating officer of MediaMonks, were named executive directors of the company effective immediately. MightyHive CEO Peter Kim and chief operating officer Christopher Martin will also come aboard as directors when the deal closes, which is expected to be on Dec.
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