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The bid by four of Europe’s largest telecom companies – Deutsche Telekom, Orange, Telefonica and Vodafone – to develop their own digital advertising platform has been given unconditional approval by European regulators.
The development of their own “privacy first” advertising platform has been in the works for two years. It will aim allow the four businesses to develop a competitor to major tech companies including Amazon, Apple, Google and Meta which dominate the digital space in the the western world.