Marketers Are Failing to Personalize to Lower Income Consumers

Lower earners have untapped spending potential, new study contends

Covid-19 is subverting conventional expectations about low-income consumers. Getty Images

Less than one fifth of consumers making less than $31,000 per year felt that the marketing they see from brands is personalized to them, compared to around half of people in top income brackets of $188,000 or more.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.