Content Analytics Company MarketCast Fills Funnel with Acquisition of Phoenix Marketing

Striving to be the what and why in advertising analytics

Brands want to know they have the most effective creative to drive sales, but they also want to understand how their brand is perceived by their customers. Traditional approaches have lacked the precision of performance marketing techniques and are losing their edge in a world of cookie depreciation.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in