Mark Zagorski Is Leading DoubleVerify's CTV Push

He says there's an opportunity to be 'better than Nielsen'

Key Insight:

DoubleVerify, the private equity-backed measurement and verification vendor, had been without a CEO for nearly five months through the height of the coronavirus pandemic.

Since the end of July, former Telaria boss Mark Zagorski has taken the reins to focus the company’s next phase of growth around a medium that’s “nearest and dearest” to his heart: connected TV.

“There’s

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