Magnite Closes Billion-Dollar SpotX Deal

Acquisition follows U.S. government approval

magnite logo on left, spotx logo on right
The majority of the inventory Magnite helps trade is now video. Magnite, SpotX

Magnite’s purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry.  

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.