Magnite Closes Billion-Dollar SpotX Deal

Acquisition follows U.S. government approval

Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.

Magnite’s purchase of SpotX has gotten the green light from the U.S. Department of Justice, permitting a move that will establish what Magnite calls the largest independent connected TV and video advertising platform in the industry.  

The deal was first announced in February when pan-European broadcaster RTL Group agreed to sell SpotX to Magnite for $1.17 billion. Magnite is the product of a 2020 merger between Rubicon Project and Telaria.

“When we did the Rubicon and Telaria merger and rebranded as Magnite, we always felt that that was a brand that would be able to incorporate more acquisitions,” Magnite CEO Michael Barrett told Adweek.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in