Lucas Cridland, the former COO of U.S. media at Denstu, is now leading a newly launched group within MediaLink called Hudson Bridge.
The new business will act mainly as an implementation service provider of Hudson MX, a media planning, billing and reconciliation platform. As managing director of Hudson Bridge, Cridland’s remit is to help agencies and media owners improve their workflow as they move away from older platforms and onto Hudson MX.
Hudson MX, founded in 2016, is a relative upstart compared to similar platforms like FreeWheel’s Strata and stalwart Mediaocean.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in