Lower Ad Fraud Will Be Achieved Once Increased Incrementality Takes Place

Ad tech needs to rely less on attribution

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Efforts to root out ad fraud have clearly failed as we’ve continued to see legal issues for agencies and media partners. Brands are now on high alert, and it’s a particular threat for public companies who have a shareholder responsibility to resolve these issues. That’s on top of previous legal actions and recent alarm bells sounded by the FBI and Congress.

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