Ad Tech

Lotame’s Online Identifier Is the Latest to Gain Adoption

Publishers aren't expecting one post-cookie ID solution to rule them all (yet)

Getty Images

By Andrew Blustein

January 14, 2021

Another day, another identifier.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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