LiveRamp has unveiled a new product that it claims will help advertisers and media owners better share data-led customer insights while respecting privacy laws like the California Consumer Privacy Act and Europe’s General Data Protection Regulation.
The offering, named Safe Haven, will let stakeholders in the media ecosystem develop data partnerships in “in a neutral, permission-controlled, privacy-first environment,” LiveRamp said in a statement.
Safe Haven is also applicable for retailers that want to collaborate with partners to generate enhanced customer insights by analyzing the transaction data of certain audience segments, according to LiveRamp.
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