LiveRamp Unveils Safe Haven, Its Answer to Privacy Demands

Data management tool's debut kicks off RampUp conference

The data management tool is designed to help stakeholders comply with privacy regulations.

LiveRamp has unveiled a new product that it claims will help advertisers and media owners better share data-led customer insights while respecting privacy laws like the California Consumer Privacy Act and Europe’s General Data Protection Regulation.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.