Ad Tech

LiveRamp Unveils Safe Haven, Its Answer to Privacy Demands

Data management tool's debut kicks off RampUp conference

The data management tool is designed to help stakeholders comply with privacy regulations.
Headshot of Ronan Shields
By Ronan Shields

March 2, 2020

LiveRamp has unveiled a new product that it claims will help advertisers and media owners better share data-led customer insights while respecting privacy laws like the California Consumer Privacy Act and Europe’s General Data Protection Regulation.

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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