LiveRamp has acquired Acuity Data, a platform that serves the CPG industry, to bolster its Safe Haven product.
Introduced in March, Safe Haven is a neutral “clean room” where advertisers and media owners can develop data partnerships in a privacy-safe way.
The acquisition will help LiveRamp bolster the retail analytics capabilities of Safe Haven. The deal will bring consumers’ digital signals and retail transaction data together in a privacy-conscious way, LiveRamp wrote in a blog post.
Acuity Data is a French company founded in early 2018.