LiveRamp Buys a French Startup to Bolster Its Safe Haven Product

Acquisition of Acuity Data will help ad-tech firm serve the CPG industry

LiveRamp's Safe Haven product is key to its future growth. LiveRamp

LiveRamp has acquired Acuity Data, a platform that serves the CPG industry, to bolster its Safe Haven product.

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@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.