LiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue

Measurement outfit with one of the industry’s largest identity graphs expands its offering

Formerly LiveRamp's IdentityLink relied primarily on cookies that don't work on CTV. Getty Images

In its first official quarter as a standalone outfit, LiveRamp posted an overall revenue rise of 35 percent in the third quarter of 2018 to hit $80 million with subscription up 42 percent year over year to $65 million.

@ronan_shields Ronan Shields is Adweek's programmatic editor.