LiveRamp Acquires Faktor to Better Negotiate Privacy Regulations

The company is also working with Index Exchange to reduce publisher reliance on cookies

Index Exchange's partnership with LiveRamp is an example of how publishers can reduce their reliance on cookies, says Mike O’Sullivan, vp product at Index Exchange. LiveRamp

LiveRamp has purchased consent management platform Faktor, an acquisition that comes as the U.S. industry prepares for sterner privacy regulation with the upcoming enforcement of the California Consumer Privacy Act as a prime example.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.