LiveRamp has purchased consent management platform Faktor, an acquisition that comes as the U.S. industry prepares for sterner privacy regulation with the upcoming enforcement of the California Consumer Privacy Act as a prime example.
Financial terms of the deal were not disclosed, although LiveRamp has said that during its upcoming quarterly earnings call in May, it will provide guidance about the deal’s impact on its fiscal performance.
Faktor lets companies better manage how and where their data is accessed and then enables publishers to streamline how they subsequently pass this data on to other parties in the ad-tech ecosystem, many of whom are not consumer-facing, in a way that it is compliant with regulations such as General Data Protection Regulations in the EU as well as the upcoming CCPA.
News of the purchase comes just weeks after LiveRamp–one of the biggest data on-boarders in the industry–is making its identity graph, known as IdentityLink,...
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