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LinkedIn’s ongoing “In It Together” campaign has pivoted to reflect current events a few times since its January 2018 debut, and its latest shift is aimed at helping remove the stigmas associated with unemployment.
“Brand marketing isn’t just about marketing,” Peter Maxmin, vice president of LinkedIn’s global brand, told Adweek. “We’re seeing real traction on the product side in terms of momentum around how we help members through situations such as massive employment. We’ve been on this journey for a number of years, and it’s a journey we will always be on.”
“Let’s
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