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LinkedIn’s New ‘Let’s Step Forward’ Ad Emphasizes Small Steps Toward Career Progress

The professional network is taking on the stigmas associated with unemployment

Image of two people working different jobs
The new spot shares real insights from members about how they have turned to each other to move forward. LinkedIn

By David Cohen

October 29, 2020

LinkedIn’s ongoing “In It Together” campaign has pivoted to reflect current events a few times since its January 2018 debut, and its latest shift is aimed at helping remove the stigmas associated with unemployment.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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