LinkedIn provided an update on its measurement efforts and ongoing work on that front with third-party advertising standards organizations.
The professional network said it is collaborating with Integral Ad Science to test video ad viewability measurement, enabling advertisers to measure in-view plays of their video ads. A limited test will begin in May, with plans to take the integration global later this year.
LinkedIn also reached an agreement with DoubleVerify to allow advertisers to tap it for third-party viewability measurement.
The company has had an ongoing relationship with Moat
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