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LinkedIn rejiggered the specialties in the directory for its LinkedIn Marketing Partner Program to make it easier for brands to find the right partners for the solutions they seek.
The updated list of specialties is:
- Audiences: Partners for audiences enable you to bring your data or a partner’s data into Campaign Manager to enhance LinkedIn’s native targeting facets.
- Campaign Management: The right partner for campaign management will help you get started, scale efficiently and improve the return on your spend.
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