LinkedIn Provides a Peek at the Inner Workings of Its Ads Auction Process

The professional network said relevancy to members is a key factor in whether they are shown ads

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LinkedIn shared a primer Monday on how the ads auction process works on its platform.

Product lead Crystal Shi said in a blog post that the auction process occurs hundreds of million of times daily, each time a member visits the professional network.

When an advertiser creates an ad, it also defines the target audience to let LinkedIn know who it is trying to reach.

Once the campaign is running, ads automatically enter the auction process, and which auctions they compete in are determined by those target audiences.

While

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