Platforms

LinkedIn Pauses Collection of IDFA Data via Its iOS App

The professional network sad it expects the impact on campaign performance to be limited

LinkedIn said it will regularly re-evaluate its collection of IDFAGetty Images
By David Cohen

March 4, 2021

LinkedIn’s iOS application will no longer collect IDFA (Identifier for Advertising) data for now as the professional network plots its strategy for dealing with the changes Apple is bringing to its iOS 14 operating system.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

The Real Deal on SMS Marketing

By Yotpo

What’s in a (Brand) Name? How the Pandemic Tested Consumer Loyalty

By Morgan Molnar, Director of Product Marketing, Momentive

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}