LinkedIn Details 2 Measurement Issues It Discovered and Corrected

Over 418,000 advertisers may have been impacted, but more than 90% of them saw impacts of below $25

The Media Rating Council is conducting an audit of LinkedIn's metrics Andrei Stanescu/iStock

LinkedIn shared details on two measurement issues it discovered in August and corrected this month that may have led to overreporting of some campaign metrics for impressions and video views on sponsored content.

Vice president of product management Gyanda Sachdeva said in a blog post that the two issues potentially impacted more than 418,000 customers over a period of just over two years, adding that more than 90% of those customers saw impacts of less than $25.

The professional network is working with all of those customers to fully credit their accounts.

Sachdeva outlined steps LinkedIn is taking to prevent a similar incident, including an audit of its metrics by the Media Rating Council, collaborating with Moat by Oracle Data Cloud to measure video viewability and investing in improvements to our processes and systems.

She wrote, “We are committed to delivering consistent advertising products and analytics that you can rely on and that align with industry and third-party standards. We’ll plan to share updates on the ongoing work that we’re doing to keep our advertising platform safe and trusted.” David Cohen is editor of Adweek's Social Pro Daily.