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LinkedIn Details 2 Measurement Issues It Discovered and Corrected

Over 418,000 advertisers may have been impacted, but more than 90% of them saw impacts of below $25

LinkedInSanFranciscoOffice2 — The Media Rating Council is conducting an audit of LinkedIn's metricsAndrei Stanescu/iStock

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LinkedIn shared details on two measurement issues it discovered in August and corrected this month that may have led to overreporting of some campaign metrics for impressions and video views on sponsored content.

Vice president of product management Gyanda Sachdeva said in a blog post that the two issues potentially impacted more than 418,000 customers over a period of just over two years, adding that more than 90% of those customers saw impacts of less than $25.

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