LinkedIn Beefs Up Its Virtual Events Offerings for Company Pages

The professional network added new ways to promote awareness and generate leads

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LinkedIn introduced Virtual Events for company pages in May as a way to help make up for the cancellation of in-person events due to the pandemic, and Tuesday, the professional network added new features to help bolster those Virtual Events.

LinkedIn Events director of product management Ajay Datta wrote in a blog post Tuesday, “Seven months into our new reality, organizations around the world have quickly had to pivot to find new ways to engage with the audiences that matter most to their business, and it’s working.

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