LinkedIn Ads Guide Provides Single Destination for All Ad Specs, Formats

It is broken out into four categories: Lead-Gen forms, sponsored content, sponsored messaging, text and dynamic ads

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LinkedIn rolled out a new LinkedIn Ads Guide Monday, providing brands with a single destination for ad specifications, formatting recommendations and general information about all of the professional network’s advertising offerings.

The information is broken out into four different categories.

Lead Gen Forms

LinkedIn said its Lead Gen Forms provide pre-filled forms for LinkedIn ads, enabling the collection of quality leads while not putting any burden on users. Up to 12 fields can be chosen, and Lead Gen Forms can be used in conjunction with message ads and sponsored content, as well as alongside the news feed of members who fill them out.

Sponsored content

Sponsored content helps brands capitalize on the relevance and engagement of the professional network’s news feed, and there are three options:

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