LG Ads Solutions Offers Outcome-Based Guarantees for CTV Inventory

Advertisers will only pay when performance goals are met

LG Ad Solutions, the advertising and data platform from LG Electronics, is rolling out a new suite of guaranteed outcome-based media offerings in which marketers will only pay for connected TV ads when they meet specified performance goals.

The goals will be independently validated using different independent and MCR-accredited third-party measurement partners, and campaigns will be guaranteed across both connected TV ads or through cross-screen targeting on both mobile devices and the web.

The LG Ad Solutions new Guaranteed Outcomes program—available immediately—is designed to allow brands and their native and CTV video ads running on LG smart TVs to meet campaign goals across a range of KPIs, including frequency, demographics and VCR.

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