Less Is More, as Twitter Begins Cleaning Up Its Ad Product Suite

22 individual ad product names are being consolidated into 5 categories

Each category contains subcategories with specific formats that advertisers can choose from Twitter

Twitter unveiled a cleaned-up advertising product suite Wednesday, consolidating 22 individual ad product names into five categories and outlining which features apply to those categories.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.